Attract
Reach local prospective fencers and parents where they are already looking—through search, social, and community discovery.
A growth partner for fencing clubs
More Fencers.
Stronger Clubs.
We help fencing clubs attract prospective students, turn inquiries into introductory sessions, and convert more beginners into long-term members.
BUILT FOR THE SPORT. DESIGNED FOR GROWTH.01 06
Student acquisition,
made for fencing.
made for fencing.
ONE CONNECTED SYSTEM
Attract→Capture→Follow up→Book→Enroll
So coaches can focus on coaching.
A clear path to enrollment
From first interest
to first bout.
We manage the infrastructure behind student growth, so interested families don't get lost between discovering your club and stepping onto the strip.
Capture
Give interested families a clear next step with focused pages for beginner programs and introductory offers.
Follow up
Timely email and text follow-up keeps your club in the conversation while families are ready to take action.
Book
Make it simple to schedule an intro lesson, trial class, open house, or beginner program.
Enroll
See who attended, who joined, and where every prospective fencer stands.
Improve
Understand what is bringing students through the door, then refine the system around what works.
YOUR CLUB, WITH A SYSTEM THAT KEEPS MOVING.Explore club growth ↗
Clear visibility. Real progress.
Know what’s
bringing students in.
Advertising spend is only part of the picture. See the whole journey—from the first inquiry to a new member—so you can make informed decisions about your club’s growth.
Talk through your goals ↗Illustrative sample dashboard · Not historical client results
CLUB GROWTH OVERVIEW
EXAMPLE · THIS MONTHProspect journeyMomentum at a glance
01 — 30INQUIRYBOOKEDATTENDEDENROLLED
NEW PROSPECTS32Families who raised a hand
TRIALS BOOKED19Intro sessions scheduled
TRIALS ATTENDED15Prospects on the strip
NEW STUDENTS08New club members
FROM FIRST CLICK TO FIRST CLASS↓ TRACK THE FULL PATH
Choose your next step
Growth support for
every stage.
Start with a system that captures and converts the inquiries you already receive—then add managed advertising when you’re ready to reach more prospective fencers.
01 / M&B
Club Starter
CONVERT EXISTING DEMANDTurn more fencing inquiries into booked trials. For clubs already receiving inquiries through the website, Google Business Profile, referrals, social media, events, or other sources that need a better system for capturing leads and following up consistently.
$399 setup+ $99/month
WHAT’S INCLUDED
- +One beginner-program landing page
- +Lead capture form
- +CRM and prospect pipeline
- +Trial-class booking calendar
- +Instant lead notifications
- +Automated email follow-up
- +Automated SMS follow-up
- +Trial-session reminders
- +Basic long-term lead nurturing
- +Basic reporting
- +Hosting and maintenance of the system
Does not include paid advertising management or advertising spend. Messaging may be subject to reasonable usage limits or additional pass-through messaging charges if needed.
Start With Club Starter ↗MOST POPULAR
02 / M&B
Club Growth
CREATE + CONVERT DEMANDGenerate more prospective fencers — and turn them into booked trials. A managed student-acquisition system that both creates demand and converts it.
Starting at $699/month + advertising spend
WHAT’S INCLUDED
- +Everything in Club Starter
- +Google Ads campaign management
- +Facebook and Instagram advertising
- +Beginner fencing landing pages
- +Lead tracking and nurturing
- +Automated email and SMS follow-up
- +Trial booking automation
- +Appointment reminders
- +Campaign optimization
- +Monthly performance reporting
03 / M&B
Club Growth Pro
SCALE DEMANDScale enrollment across multiple programs and audiences. For larger clubs, multi-program clubs, or clubs actively trying to scale enrollment.
Starting at $1,199/month + advertising spend
WHAT’S INCLUDED
- +Everything in Club Growth
- +Multiple simultaneous campaigns
- +Multiple landing pages
- +Separate youth and adult campaigns
- +Summer camp campaigns
- +Retargeting
- +Past-lead reactivation
- +Seasonal enrollment campaigns
- +Automated review generation
- +Advanced conversion tracking
- +Expanded strategy and optimization
- +Advanced reporting
Advertising spend is paid directly by the club and is not included in Club Growth or Club Growth Pro pricing.
Fencing is not just another niche
We understand
the sport.
Beginner programs. Club memberships. Camps and private lessons. Competitive pathways. Fencing parents introducing their kids to an unfamiliar sport. We know the details that shape how families choose a club.
01
Students over vanity metrics.
The goal is prospective fencers in your club, not a prettier report.
02
Systems over stop-start campaigns.
Build a pipeline that grows more valuable over time.
03
Follow-up that doesn’t rely on memory.
Busy coaches shouldn’t have to remember who needs a reply.
About Mind & Blade Academy
For the future
of fencing.
Mind & Blade Academy exists to help the fencing community grow and develop. We bring a real understanding of the sport together with modern, practical systems for helping clubs welcome more students.
Because when more people discover fencing, the whole community gets stronger.
Let’s talk about your club ↗The club owner’s field notes
Ideas for a stronger
club community.
Practical thinking for fencing club owners, directors, and coaches who want to make it easier for new people to find the sport.
How fencing clubs can attract more beginner students
↗Why beginner inquiries fail to convert
↗How quickly should a club follow up with new leads?
↗Marketing fencing to parents
↗Promoting beginner fencing classes
↗Summer camp marketing for fencing clubs
↗New resources are in development. Have a topic in mind? Tell us what would help your club.
A straightforward conversation
How many more fencers
could your club handle?
Tell us about your club, beginner programs, current enrollment, and growth goals. We’ll help identify where prospective students may be getting lost and recommend an approach built around your club.
Schedule a Club Growth Consultation ↗Helpful, low-pressure, and focused on your club. No obligation.MIND & BLADE ACADEMY GROW WITH INTENTION.